The Whole New Aesthetics Gene pool of Designers



Out there, DZHUS that seem to pay no attention to the laws of cut-and-stitch or even to those of physics, for that matter.
Transcending the limits between art and fashion, twisting the rules to create something authentic and, in some sense new, is a challenge that is frequently executed or at least attempted but hardly ever mastered – a quality that has set apart a handful of designers, like Issey Miyake, Alexander McQueen and Dries Van Noten.
That is, until the appearance of Irina Dzhus, a Ukrainian designer and stylist who, in 2010, launched her own conceptual womenswearbrand,DZHUS.
It sure takes guts, as the Americans say, to dare stand out in such an overpopulated business, but this is where thebeauty of this particular business lies:In fashion,if you’re good, you’re going to get noticed. And appreciated.
Short-listed for the International Woolmark Prize in 2015, DZHUS has since rightfully found its place at Paris Fashion Week.








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Per essere insostituibili bisogna sempre essere diverso.
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