Displayed nine uniquely designed spaces ongoing dialogue between the past and the future Louis Vuitton‘s 160-year history of creative exchanges. Unfolds in a seductive exhibition in L.A. This summer, shoppers passing by 468 North Rodeo Drive in Beverly Hills, California, will have encountered a peculiar sight. Instead of the luxury window displays that this prestigious shopping district is renowned for all the windows of the elegant. Two-storey building have been seductively coated in sunset hues.
The building is the temporary home of Louis Vuitton X. An immersive exhibition showcasing the Parisian brand’s creative exchanges and artistic collaborations during its 160-year history. Running until September 15th, 2019. After which it will go on a worldwide tour.
The show brings together 180 items from the House’s archives. From early twentieth-century special-order trunks limited edition bags by leading artists such as Yayoi Kusama, Damien Hirst and Jeff Koons. Displayed in nine uniquely designed spaces. Each celebrating a different aspect of the brand’s ongoing dialogue between the past and the future, heritage and modernity.
Displayed nine Uniquely Designed spaces Ongoing Dialogue between the Past and the Future in Interweaving tradition and Innovation
Displayed nine uniquely designed spaces ongoing dialogue between the past and the future in interweaving tradition and innovation. The combination of the snow-white, neo-classical facades of the two-storey corner venue on Rodeo Drive and the Instagram-friendly, yellow-to-orange-to-pink ombré. On the windows couldn’t be a more perfect introduction to the brand’s enduring talent in interweaving tradition and innovation.
In fact, the success of the brand’s original store, opened by its eponymous founder in 1854. Was due to the ingenious combination of traditional trunk-making techniques. With innovative design solutions and materials that made the customised flat-topped trunks lightweight and airtight.
The pioneering luggage locks that Louis Vuitton’s son Georges designed a few decades later. And the ground-breaking window displays by Louis’ grandson Gaston-Louis in the 1920s further. Attest to the House’s enduring culture of innovation and forward-looking sensibility.
The brand’s unwavering commitment to both design excellence and innovation is showcased in one of the first spaces visitors encounter. “Origins: A Tradition of Modernity”. An immersive room of dusty rose checkerboard walls, floor and ceiling. Some sections of which give way to an exotic seascape of turquoise waters.
The section is introduced by one of Gaston-Louis Vuitton’ Art Deco-inspired window displays that has been recreated from archived drawings. Featuring rare artefacts such as a picnic trunk in monogram canvas created for an Egyptian prince in 1924. And a unique racket case for a champion tennis player. Displayed nine uniquely designed spaces ongoing dialogue between the past and the future.
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